The FiFi Finalists Breakfast, the much anticipated kick-off celebration and prelude to June’s FiFi Awards, has been scheduled for Friday, April 23, 2010, from 8:30am–10:30am at The Mandarin Oriental Hotel, West 60th Street, New York City. Attended by the who’s who of the fragrance industry, the breakfast is a fun, if anxious, moment as fragrance brands who have submitted entries to win a coveted crystal FiFi, find out if they have made top five finalist status in each of the 20 award categories.
    
Fragrance of the Year finalists receive a symbolic miniature crystal FiFi, while the full-size version is awarded at the red-carpet gala in June if they win in their category. Six FiFi winners are announced at the breakfast, and presented immediately with a full-size crystal FiFi. Rochelle Bloom, president of The Fragrance Foundation, will again host the event. More info: www.fragrance.org